Second Act Advisory
Strategic programmes for the long life of books in the age of AI
Supporting serious authors and leading publishers
in shaping what comes after publication
Writing the book was the first act
What follows determines whether it endures.
Most authors are prepared for publication.
Very few are prepared for the long life of their book.
After launch, many find themselves unsure how their work is really being positioned, dependent on attention that fades too quickly, and uncertain how to sustain momentum without diminishing what they’ve made.
At the same time, AI is reshaping discovery, conversation, and visibility — offering powerful leverage, but also genuine risk if used without judgement.
This isn’t a failure of talent or effort.
It’s a gap in strategic support for what comes next.
Post-Publication Strategy
Clear thinking for the long life of a book — beyond launch and noise.
Judgement Led AI
Using AI as a thinking partner, not a content machine.
Authorial Positioning
How your work is understood, remembered, and returned to.
Sustained Reader Engagement
Building trust, return, and relevance over time.
Clarity after Publication. Authority over Time.
The Author in Command
Owning the life of your book in the age of AI
A one-day, in-person strategic intensive for serious authors
Writing the book is an act of creation.
Sustaining its life requires judgement, structure, and presence.
The Author in Command is a one-day working intensive that helps authors:
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Clarify how their book should be understood — now and over time
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Reframe their role after publication
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Use AI as a strategic thinking partner, not a content generator
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Design an author-led reader attraction system that fits their temperament
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Leave with a clear, realistic 90-day plan
This is not a course on tools.
It is a strategic intervention for authors who care about the integrity and endurance of their work.
Small group. In-person. Application-based.
The real opportunity of AI is not speed or scale, but the chance to be more thoughtful, more relevant, and more human at scale.
— Nadim Sadek
author of Shimmer, Don’t Shake
Are You Ready for What Comes After Publication?
This is the moment where authorship shifts — from writing the book to stewarding its meaning, presence, and future.
In modern publishing, only a small fraction of books ever receive sustained marketing support. This isn’t negligence — it’s economics. Time, cost, and human attention make it impossible for publishers to actively promote most titles beyond launch.
The result is a familiar tension: authors want their books to travel further, publishers face real resource limits, and readers struggle to discover work that genuinely suits their interests.
Increasingly, audiences are willing and curious — but the system hasn’t been able to match books to readers at scale. Thoughtfully used, AI changes this equation, making it possible to support more books, more intelligently, and for longer.